Commercials being shot in Cleveland 11-05-2009

CAMERA CREWS ARE IN CLEVELAND THIS WEEK WHERE THEY'RE SHOOTING FOOTAGE OF WALKERS, FOR A BLUE CROSS-BLUE SHIELD COMMERCIAL PROMOTING THE "LET'S GO WALKIN'" CAMPAIGN. THE PURPOSE OF THE CAMPAIGN IS TO ENCOURAGE HEALTHIER LIFESTYLES. "CLEVELAND IS A GREAT SPOT TO FILM IN. THIS TOWN IS REALLY COMMITTED TO BEING HEALTHY ON THE CAMPUS AND THE COMMUNITY," SAID JOHN SEWELL, DIRECTOR OF COMMUNICATIONS FOR BLUE CROSS BLUE-SHIELD OF MISSISSIPPI. "YOU SEE PEOPLE OUT WALKING, EXERCISING, EATING HEALTHY, AND WE WANTED TO COME HELP SPOTLIGHT THAT, AND HELP PROMOTE THE FACT THAT WALKING IS A SIMPLE, CHEAP AND EFFECTIVE WAY TO GET HEALTHY." DELTA STATE UNIVERSITY'S, HEALTHY CAMPUS INITIATIVE, PLAYED A ROLE IN THE CITY'S SELECTION AS A FILMING LOCATION.